What Research About Ads Can Teach You

Jason Hornung: The Importance of Facebook Advertising to Your Business

Facebook ads make a valuable step for brands because of the extra exposure, targeting options, and reach it provides to companies advertising on the platform. A business owner who tried Facebook ads, failed, and blaming the platform does not actually understand his target audience because of placing ads in the news feed of the wrong audience. When choosing Facebook advertising, it is important to be able to differentiate the performance of paid advertising and organic activities.

How are organic and paid ads calculated? Organic and paid likes are divided in the Facebook Insights data export and Insights tool, where the number of people who liked your fun page are broken out by location. Ads, mobile ads, and sponsored stories are the three sources of paid likes found in Like Sources. When it comes to Facebook advertising, it is difficult to report audience growth which is driven organically. Businesses seek social media marketers who are knowledgeable about organic and paid to advertise, and are experts in determining paid likes from successful community management tactics. Now, you can identify successful techniques through organic growth trends when it comes to building your audience. Through social media marketing like Facebook advertising, new businesses or starting entrepreneurs can compete with larger companies or popular brands in the market today, making a name of their own. As compared in the past, consumers today are smarter and they know what they need and what they like, and studies show that major consumer decisions are greatly affected by social media. Through utilization of Facebook ads, small businesses are able to promote their products and services to a wider scope of audience, and the opportunity to be known is increased. Today, more consumers are adventurous and they are not afraid to try new products and services available in the market today.

A Facebook advertising ad can easily go viral, having the right elements of effective marketing. While it is true that there are many social media marketing agencies and individuals offering their services at a cheap cost, it is still essential to do your homework of considering dealing with someone who has a good reputation, foolproof credentials, and experience. Social media has made a great impact in digital marketing, and many ordinary people are now hired as influencers, given the opportunity to market different products and services. Allow us to help you realize your business’ full potential with social media marketing through Facebook advertising, feel free to check our website or homepage now. Social media marketing such as Facebook marketing is a very helpful and useful tool being used by Jason Hornung to provide businesses the strengths they need to thrive in the competitive world of business.