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Practical Tips for Preventing AdWords Click Fraud If you’re familiar with Google AdSense and AdWords marketing plans, you may have heard about a practice referred to as click fraud. The fraudulent practice is bothersome for Google, and if you place ads with Google, this should be an issue for you too. The good news is that there are effective strategies for click fraud detection. Understanding Click Fraud There are two elements to the Google’s AdWords concept. The website owner is the first party while the advertiser is the second. Google brings the two parties together. Therefore, a deal is struck between Google and an advertiser, where the latter places ads on a site run by another party, and undertakes to pay for each click on an ad. The fact that a website owner is compensated for every advert clicked is the inducement for fraud. So, the deceptive website owner deploys software that generates artificial clicks, getting you to pay for invalid engagement that does not lead to conversions.
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Strategies for AdWords Click Fraud Detection and Prevention
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A number of techniques can be employed to help detect and eliminate fraudulent clicks, and here are some of the most effective: Click Fraud Detection Software The behavior of computer generated clicks has been studied and discerned, making it possible to develop software that can trace and stop these. You might need to invest in software that has the ability to track and eliminate click fraud. In the long run, the software will save you money that you’d otherwise lose in paying for meaningless ad clicks. Seek Professional Help Resolving probable click fraud may be overpowering, especially if you’re an advertiser who spends huge sums of money for advertising. In that case, you may hire a professional who’s sole focus is click fraud detection and prevention. This expert will utilize computer programs as well as other tools to deliver results and help reduce costs. Monitor Click Through Rates You can tell there’s been some artificial interference with click through rates on noticing a sudden rise in volume. Your ads will always exhibit a predictable click through rate. So, if your click through rate has soared suddenly without matching conversions, such as a hike in sales, you may have a click fraud case on your hands. Identify Risky Regions As per Google AdWords, you can select countries where you want your ads shown. As such, you can decide not to run your ads on websites in states that are more susceptible to click fraud. Additionally, pick local websites with care so as not to run into click fraudsters. When you’re using huge sums of money on Google AdWords advertising, click fraud detection and deterrence services may help you today. Your goal will be to optimize your PPC budget.