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How Direct Mail Stands Up In Today’s Marketing Trends?

In this modern era, we can’t deny the fact that we are bombarded with technology everywhere we look. Thus, it might seem like doing direct mail marketing becomes an outdated practice already. The unfortunate thing is that, there are too many businesses that bought into this concept and discarded the practice. Before you find yourself disregarding this marketing technique on the other hand, you may want to think of it several times again and go on the opposite direction.

Read on to discover about the wonderful opportunities that you are actually missing by dismissing such marketing campaign.

Number 1. Mail campaigns create a more personal touch – it is so obvious that today, emails are heavily used as medium of communication by many. It is true to the point that a lot of people own a minimum of 3 or 4 email addresses. It shows that around 20 percent of emails are opened while the rests are deleted according to research. Companies that are sending direct mails rather than emails have higher success rate with almost everyone reading or opening cards and fliers. It creates a strong initial connection with customers and prospects by personalizing a mailer or letter.

Number 2. Tangible – documents where consumers can hold on to will always have value no matter what stride you take on the digital world. When it comes to discounts as well as coupons, consumers are likely to use promotion if this arrives in a postal service. There are many people who won’t bother taking the time to print out digital material while some won’t have access to smart phone apps that eliminate the need for printouts.

Number 3. Direct targeting – good advertising agencies are well aware of the true power of data collection and consumer profiling and they’ll apply the results into their direct mail marketing campaign. By collecting data and research for over a certain period of time and plug the info to specific analytics computer program, it can develop a consumer profile that will likely make engagement into your business.

With considerable advancements in technology, it has become feasible to narrow down geographical area and be able to target. Everyone will certainly agree that this is an exceptional marketing method and research showed that the results are favorable.

Number 4. Shelf life longevity – using direct mail, the main goal is to create connection and instill the brand’s image within the mind of consumers. Brand recognition is an extremely powerful tool for any company. Using mails, research has proven that consumers are likely to keep that piece for longer period of time than emails.