Finding Similarities Between Designs and Life

Building a Website for Your Small Business

Picture your small business website as a first impression for prospective clients. Does it effectively convey your products and services, and is it easy to use? If not, visitors can cease to be interested and dump your site, not adding to your repeat customers.

Be Clear about Your Business and Why It’s There

With only a few seconds to hold your visitors’ attention and keep them on, you should make your value proposition and intent crystal clear as soon as people arrive on your homepage. Fantastic visual design, animation, and gorgeous photos can all enhance a website’s appearance, but it’s also important to take your business message into account.

Create a User-friendly Website

If you plan to build something from zero, the first thing you have to do is make sure you have the right team working on the project. Most importantly, you should have both technical developers and information architects at the heart and soul of the creative development process. That means will not only be contributing conceptual ideas, but also helping you provide a positive user experience.

Never Underestimate the Power of SEO

If your site is not optimized for the search engines, you’re practically shutting off all possibility for organic traffic or unforeseen encounters with your business. Allowing your idea to ultimately steer the technology solution is a good start, but it’s important to make it work with Google and the other search engines. At the very least, you should have generated a site map and have all your title tags, heading titles, and site description filled out properly.

Breathe Life into Your Brand

Lots of corporate websites are lacking in soul, what with uninteresting content, business lingo, stock imagery and nonspecific web design. All of these lead to low-quality user experience. And that will be a serious problem, knowing your site plays a central role in your branding. You can create the best branding experience by being yourself. Communicate with your customers real-time, and let your brand be the reason to make them connect with each other.

Maintain Mobile Friendliness

Currently, about 5 percent of traffic to business websites comes through mobile phone, and next year, with more smart phones hitting the market and carriers continuing to improve their cellular wireless capabilities, that number is seen rising dramatically. Hence, your website should be made not just for PCs, but for smart phones and basic phones too.

Track Everything with Analytics

You need to tracking your online progress if only to ensure that it is in line with your company goals. If your budget is limited, just use the free Google analytics package. Upon confirming that all of your tags are working, make it a point to get weekly reports and examine how people are using your site. Luckily, you’ll be able to observe trends in a short time.

Citation: http://www.superbcrew.com/linknow-media-web-design-and-online-marketing-expertise-for-small-businesses/