5 Key Takeaways on the Road to Dominating Colors

How to Choose the Best Color for your Website

Color plays a vital role in creating an effective web design. The Web color is important in that it has the power to impact on the emotions of the site user.

Colors can influence and lure the internet user to visit your page and eventually explore your site. Use of colors on your web gives you the chance of creating a positive first-time impression to your target consumers.

choosing the right color for your site is however not an easy task. There is a need for you to ensure that the selected color scheme matches your site’s objective and the preferences of your prospective audience.

Qualified wed developers will assist you in generating the most appropriate colors for your site. They work towards ensuring that they create a color scheme that is stimulating to your target customers and probe them to visit your website.

Different techniques on how to choose suitable color schemes for a website are in place. As a guide, here are some ways in which you can apply in choosing the best color schemes.

Select the Message you want to pass across
Begin by defining the ultimate goal of your website. It is possible that you come up with an enticing single sentence message that defines the goal or message of your site.

What is the Emotion?
After you have created the message, use it to identify the core emotion that will add strength to the message. To show confidence, you can select a message such as, “I have an impressive portfolio”. In such a case, you can choose an orange color scheme; orange is associated with courage, confidence, warmth, success and friendliness.

Who is your Target Audience?
It is always important that you put your target audience in the forefront whenever you are selecting your website’s color scheme. Despite the fact that subjectivity plays a great role, it is important that you do not let your personal color preferences to take over the preferences of your target audience. It is, therefore, important that you identify your target audience before selecting a combination of colors for your site.

Put yourself in your Target Audience’s Shoes
View your site from a point of view similar to your target audience point of view and select a color scheme that can be associated with your site’s emotion. Decide what colors embody the message you want to put forward to your target consumer clearly.

Make use of the Color Wheel
To ascertain that the selected colors blend well, the color wheel is a handy tool Place combination colors opposite of each other on the color wheel. Applying too many colors in a row perplexes the eye and creates some dissonance. Dissonance shows confusion and disorder to the site and will often make the message unconvincing.