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Digital Marketing Tips According to recent statistics, the amount of money spent on digital advertisements has caught up with the money spent on television ads and is expected to supersede it by the year 2017. This indicates that most businesses are adopting digital marketing due to the changing customer needs and types. It is a known fact that digital marketing has revolutionized marketing as a whole and marketers have to adapt to this disruption that has proven that it is not a fad but is here for the long run. In another study it shows that most chief executive officers are not happy with their chief marketing managers because of the low returns on digital spending. This is a clear indication that marketers need to up their game and deliver more results. It is important to highlight the fact that marketers and business owners need to adapt new tricks and tips to leverage the power of digital marketing and get more returns for their investments. The most important step to take is to adopt a data-driven strategy where the marketer understands important aspects of data, which include the following: understanding the data required, the process of getting the data needed and organizing the data in alignment with the needs of the business. In order to achieve this goal it has been proven that any marketer needs to adopt the following the following cycle: monitoring digital media for information, analyzing the performance of channels and managing content. The marketer needs tools that provide data in real time as well as thorough analysis of the industry or channel trends. A marketer can decide to run do market research by using mobile surveys and the findings can help the marketing manager create good customer profiles and also construct better ads, content and social media marketing campaigns. The marketer needs to move from just quality content to build engaging content that will provide a win-win for the company by giving them a better ranking on search engines and also maintaining the attention of the visitor who visits the website. The truth is that the process of creating great and engaging content is through trial and error since each industry is different but the good marketer is always willing to learn how to refine their content based on the feedback that they get from customers.
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Apart from having just plain text on a website, it is important to include visual content such as videos since they drive up the client’s engagement levels thus achieve the business goals. This can shed some light into why most companies are increasing the usage of video marketing in their digital marketing strategy. It is vital to note that the marketer needs to work on visual storytelling, unique video content and infographics.The 10 Best Resources For Businesses