The 10 Most Unanswered Questions about Businesses

Video Quality vs. Video Quantity

The current market behavior now places the consumer above the producer and consumer are not longer under the mercy of the producers but the tables have turned, and this is the reason why producers need to work hard in finding ways to cultivate this relationship with their consumers in order to please them and gain their loyalty. So now producers are all out in their efforts to bring customer satisfaction the best way they can and make sure that they are benefits in more ways than one. It is not only that the consumer is king but it also takes producers doing their best to look at it from a consumers’ perspective when they offer their products and services to them.

In this day and age, offering something to your customers should satisfy their prerequisites, and you don’t merely offer them a certain type of coffee, but it has to match how consumers like to drink their coffee. What this means is that to barely hand over a cup that spills or a universal cup to carry all the producers products – like open holes for straws, which can still cause a spill can aggrieve and wrong a consumer.

Another high level of gratification in the marketing world falls under ‘information dissemination. The importance of content is seen in the way people have expressed in when they say content is king. It is not only having instant information or entertainment, but people also want to be satisfied or enlightened with what they read or what they watch. This means that you don’t only give something for your viewers to watch or read per se, but they have to see value in it even while information is gradually supplies to them. And here comes the difference between video quantity and video quality.

When we speak of video quantity, this means that your concern is produce as many videos as you can, but when we speak of video quality, you are more concerned on the kind or quality of videos that you present without much regard on how many videos your can produce. By that we mean, making sure that the content behind the video that you provide is right for your audience. When people read great articles and inforgraphics, they give much information to the reader but with videos, these also produce emotions that cannot be derived from reading print.

So in marketing today, video is now king and not just any video but that which contains the proper value. Distributing your content via videos gives your consumers a more instantaneous content comprehension and awareness which is why around ninety six percent of people say that it helps them make their buying decision. Very many people say that when they watch an interesting video, it leaves them with a positive impact of the brand.

Successful selling is about building an emotional connection toward your prospective clients.

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