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Tips in Preventing Click Fraud in Pay Per Click Advertising Pay per click is an online advertising strategy which is very effective and which provides fast results by means of instant visibility and easy result tracking. This works in way that advertisers pay publishers a certain amount of money if a viewer clicks on the PPC ad. In a legitimate manner, PPC is a less time consuming and smart method of promoting business. However, there are illegal activities that can be done by competitors or ad publishers so that they can pile up advertising costs of a company or make their revenue double. Advertisers have known of click fraud every since the pay per click advertising started. And when this happens, the small and new business enterprises end up suffering the most because of their limited ad budget. What happens in click fraud is that a competitor or a middle man does massive clicking of you PPC so that your advertising costs will increase greatly and you don’t get any real results. Below are some tips and suggestions to help advertisers prevent such activities. You should first research on the credibility of the publisher. Before you hire a pay per click agency to do your advertising campaign, you should conduct a thorough research on the strategy of the publisher towards click frauds. Guard your business against click fraud before it actually happens to your company.
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There are competitors who follow unethical or illegitimate ways to bring down your business and you should be wary of this. It is important that you keep a good eye on your competitor. Safeguarding your business from cybercrimes like click frauds need strategies. Your keyword on search engines can help you keep track of your business competitors.
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It is possible for you to track incoming clicks on your PPC ads through certain software. These software can help businesses prevent click fraud in PPC ads. If you need tools for click fraud reporting you can use click auditor, click sentinel or click tracks. Knowing where you started and where you have reached is important in your advertising campaign. There are factors that let you see the number and percentage of valid clicks and this determine success or failure of your campaign. In countries that may have more competitors against you and lesser profit potential, it is not wise to place you PPC ads on their search engines. In a place where illegitimate PPC activities are not so prevalent, is the ideal place for you to make your ads visible. The objective of your PPC campaign should be clear in your mind. You can either be after only the high clicks or the actual sales. If you are a smart business owner you would always go for the latter, and strive for getting alternative results in PPC, instead of quantitative results.